Internet marketing capabilities and international market growth
نویسندگان
چکیده
منابع مشابه
Internet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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ژورنال
عنوان ژورنال: International Business Review
سال: 2016
ISSN: 0969-5931
DOI: 10.1016/j.ibusrev.2015.10.007