Internet Marketing as a Business Necessity

Trends in Internet-based business-to-business marketing

The Internet is changing the transactional paradigms under which businesses-to-business marketers operate. Business-to-business marketers that take advantage of the operational efficiencies and effectiveness that emerge from utilizing the Internet in transactions are outperforming firms that utilize traditional transactional processes. As an example, Dell computers, by utilizing business-to-bus...

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

internet marketing strategies

the use of the internet has increased in recent years remarkably. companies employ the world wide web (www) to gather, disseminate and interchange information with actual and potential customers, and then internet technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as porter's competitive strategies. many research findings confi...

Business Marketing in a Supply Chainmanagement Environment: Implicationsfor Marketing

Objectives/characteristics of supply chain management are compared to marketing definitions. General conclusions for marketing: importance of mutual trust is increased, and marketer loses some autonomy and must be prepared to submit marketing process decisions to a joint team process involving seller, buyer and intermediary parties such as distribution channel members.