International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce

E-business - E-commerce - E-marketing

The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...

Emerging Market Mechanisms in Business-to- Business E Commerce: A framework*

Several researchers have predicted a significant growth trajectory for Businessto-Business (B2B) applications of E Commerce. Over the last five years, a variety of market mechanisms have emerged to address various issues pertaining to B2B E Commerce. However, there is a general lack of understanding among the researchers and practitioners on two key issues: What are the key characteristics of t...

The Emerging Landscape of Business to Business E-Commerce

Developing E-Business Dynamic Capabilities: An Analysis of E-Commerce Innovation from I-, M-, to U-Commerce

This study uses an electronic commerce (E-commerce) innovation model to analyze the differences in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus mobile commerce (M-commerce) versus ubiquitous commerce (U-commerce). The results indicate that the innovation from I-commerce to M-commerce is radical, leading to drastic ...

Future of Small Business E-Commerce

The use of the Internet for business purposes among small businesses started quite early in the e-commerce evolution. In the beginning, innovative and entrepreneurial owners of small businesses attempted to use rudimentary Internet tools such as electronic mail (e-mail) and file transfer protocol (FTP) to exchange messages and documents. While primitive, it fulfilled much of the business needs ...