Intergenerational Communication, Country of Origin Dan Word of Mouth Untuk Memprediksi Ekuitas Merek [Intergenerational Communication, Country of Origin and Word of Mouth for Predicting Brand Equity]
نویسندگان
چکیده
منابع مشابه
locus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
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Current study aims to investigate the possible factors that influence online brand equity, which was measured by brand awareness, perceived quality, brand association and brand loyalty. The three predictors included in the research framework are online communication tools (which include online advertising and e-mail marketing), word of mouth and virtual community. An online questionnaire survey...
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testing plays a vital role in any language teaching program. it allows teachers and stakeholders, including program administrators, parents, admissions officers and prospective employers to be assured that the learners are progressing according to an accepted standard (douglas, 2010). the problems currently facing language testers have both practical and theoretical implications but the first i...
Networks of relations and Word-of-Mouth Communication
a Massey University, School of Economics and Finance (Albany), PB 102 904, North Shore Mail Centre, Auckland 0745, New Zealand b New Zealand Social Innovation and Entrepreneurship Research Centre, New Zealand c Centre for Mathematical Social Sciences, University of Auckland, New Zealand d University of Rome “Tor Vergata”, Department of Economics and Institutions, Via Columbia 2, 00133 Rome, Ita...
متن کاملJob Matching , Social Network and Word - of - Mouth Communication ∗
Workers are embedded within a network of social relationships and can communicate through word-of-mouth. They can Þnd a job through either formal agencies or personal contacts. From this micro scenario, we derive an aggregate matching function that has the standard properties but fails to be homogeneous of degree one. Search frictions arise endogenously because of coordination failures between ...
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ژورنال
عنوان ژورنال: DeReMa (Development Research of Management): Jurnal Manajemen
سال: 2018
ISSN: 2476-955X,1907-0853
DOI: 10.19166/derema.v13i2.863