Interaction of Multimodal Metaphor and Metonymy in Public Service Advertising: A Case Study
نویسندگان
چکیده
منابع مشابه
Interaction of Multimodal Metaphor and Metonymy in Public Service Advertising: A Case Study
This paper provides an analysis of a public service advertising in terms of a metaphor: A SEAT BELT IS A FAMILY, a variant of the metaphor A CAR IS A LIVING ROOM. The analysis shows how aspects of metaphors and metonymies surface in various modes and how metaphor and metonymy interaction fulfils different cognitive and persuasive roles in a multimodal genre. This paper proposes that two domains...
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15 صفحه اولMetaphor and Metonymy
Metonymy, as often treated as a subtype of metaphor by cognitive linguistics, has a different working mechanism; metaphor is based on perceived similarity between things while metonymy on the relationship within things themselves. Cognition and the use of language involve the access and manipulation of mental spaces, which are constructed from human perceptual experience and are extended throug...
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The aim of the book is a semantic theory of metonymy and metaphor, called "collative semantics," and its implementation in the meta5 program. Before entering the core of the topic, Fass gives the reader definitions for some tropes (figures of speech), most, if not all of them, related to metaphor and metonymy (Chapter 2). The tropes are classified according to their nature: comparison, contigui...
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ژورنال
عنوان ژورنال: Theory and Practice in Language Studies
سال: 2013
ISSN: 1799-2591
DOI: 10.4304/tpls.3.9.1584-1589