Intentional non‐consumption for sustainability
نویسندگان
چکیده
منابع مشابه
How Nonconsumption Shapes Desire
How does nonconsumption shape desire? The proposed model suggests that desire depends on the length of nonconsumption of a good and the presence of salient alternatives, and that desire is at least partially constructed. In the absence of salient alternatives, a longer nonconsumption period results in stronger desire for the unconsumed good. However, in the presence of salient alternatives, ind...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2011
ISSN: 0309-0566
DOI: 10.1108/03090561111167397