Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic
نویسندگان
چکیده
This paper aims to investigate the antecedents of environmental attitude and its influence on intention visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used collect data from 370 respondents. The analysed using structural equation model. Out four antecedents, identity enjoyment nature positively that leads visit. Results also showed value moderates destination. research suggests marketers create message form positive attitude. study offers a conceptual model focusing as key variable widely proven be best predictor intention.
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ژورنال
عنوان ژورنال: Business and Entrepreneurial Review
سال: 2023
ISSN: ['0853-9189', '2252-4614']
DOI: https://doi.org/10.25105/ber.v23i1.16568