Integrating TAM and UGT to Explore Motivations of using Social Media for News Reading among Chinese College Students

This study investigates the motivations of Chinese college students to use social media read news. By integrating TAM and UGT frameworks, this examines impact users' perceptions for technologies intrinsic needs on their usage intentions. The findings show that students' perceived ease usefulness influences intention news reading. In addition, cognitive, social, affective satisfaction participants derive from are also motivational factors research contributes understanding individuals' perception, motivation, in reading sharing. practical implications suggest organizations can enhance content presentation through technological improvements personalized features like intelligent recommendations, thereby enhancing experience. creatively combines frameworks develop a robust conceptual model examining driving contemporary