Integrating Problem Solvers from Analogous Markets in New Product Ideation
نویسندگان
چکیده
منابع مشابه
Integrating Problem Solvers from Analogous Markets in New Product Ideation
W provides better inputs to new product ideation tasks, problem solvers with expertise in the area for which new products are to be developed or problem solvers from “analogous” markets that are distant but share an analogous problem or need? Conventional wisdom appears to suggest that target market expertise is indispensable, which is why most managers searching for new ideas tend to stay with...
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ژورنال
عنوان ژورنال: Management Science
سال: 2014
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2013.1805