Insurance Marketing A New Paradigm Shift

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

A New Marketing Paradigm for Electronic Commerce

The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper...

A New Paradigm Shift for Manufacturing Businesses

Cloud Manufacturing is emerging as a new manufacturing paradigm which is believed to change the way industries and enterprises do their businesses, in that dynamically scalable and virtualized resources are provided as a service over the Internet. It can transform the traditional manufacturing business model, help it align product innovation with business strategy, and create intelligent factor...

A new paradigm shift in antithrombotic therapy

Decades after the introduction of oral anti-coagulants namely the vitamin K antagonist (VKA) Warfarin and antiplatelet agents such as Aspirin and Plavix, new classes of direct, small molecule, novel oral anti-coagulant medications and antiplatelet P2Y12 receptor inhibitors have recently become available. For the novel oral anticoagulants (NOAC), these agents can be separated by direct thrombin ...