INSTAGRAM’S SHIFT TOWARDS LIVE: HOW STORIES AND LIVE VIDEOS SHAPE HOW WE EXPERIENCE BEING AT EVENTS

Instagram has long been about sharing perfect pictures. For their posts many users beautify scenes from everyday life, elevate photogenic aspects, and articulate special moments in a style that fits the standards of culture (Leaver et al., 2020; Manovich, 2017). The term “instagrammable” found its way into dictionaries is widely used as promotional label, for instance tourism, food, museum sector. However, since introduction Stories Live – 2016 an increasingly large part content shared on no longer instagrammable same sense. These features afford instantaneous images videos are not necessarily displayed permanently, introducing very different visual language new practices. At festivals, ubiquitous platform. Many event-goers share live experiences through stories, often using event-specific hashtags, locations, stickers. Based elaborate empirical examination event-goers’ practices, this paper argues Instagram’s shift towards shapes distinct ways.