Innovative Digital Guerrilla Marketing

نویسندگان

چکیده

Guerrilla marketing is the selection of atypical and non-dogmatic activities that aim to achieve greatest possible impact – in ideal case with a comparable minimum investment. has developed into basic strategy overarching mix, policy attitude for market development goes off beaten track consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities deployment tools. Digital tools such as social media provide new ways promising opportunities innovative guerrilla marketing. This article provides an overview digital It describes structures novel form shows illustrating examples well developmental trends.

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ژورنال

عنوان ژورنال: International journal of innovation, management and technology

سال: 2021

ISSN: ['2010-0248']

DOI: https://doi.org/10.18178/ijimt.2021.12.3.907