Innovation with purpose

Food Science and TechnologyVolume 35, Issue 2 p. 21-23 FeaturesFree Access Innovation with purpose First published: 15 June 2021 https://doi.org/10.1002/fsat.3502_6.xAboutSectionsPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text full-text accessPlease review our Terms Conditions of Use check box below share version article.I have read accept the Wiley Online Library UseShareable LinkUse link a this article your friends colleagues. Learn more.Copy URL Simon Allison Neil Sykes discuss importance ensuring that is at core innovation recommend ‘game changing’ tool for managing process. business survival skill time driven superskill. It lifeblood organisations serious about being disruptive equally those navigating disruption others lay before them. Every now then something comes along game changer in its field. The ‘Six ‘I's® Innovation’ methodology invented by Natalie Turner Entheo Network1 leaves all who experience it believing ‘Yes, I Can Innovate’. Its success lies demystification concept innovation. Often, we hear people say ‘done department’. But, virtue human, are already great innovators – although might not yet know where in. practical,purpose driven, reality based more than theory based, most human-centric. According Paul Brown, CEO BOL Foods, plant meals company, ‘You north star, purpose; without one everything you do just tactical’. So often corporate meetings opening gambit ‘Right, here's what going do’, when should be ‘why this, does serve?’ Purpose reason why created or exists. As humans, has also applies can big (think sustainability) organisational organisation exist?’ project/team level ‘what challenge addressing?’ an individual motivated exchange talent part floats boat. gives clarity on how they contribute if organisation's overall strategy, hand glove situation. Planet, performance individuals greater chance because pursuing supported their values drives congruent behaviours. Our consider important, i.e. willing invest time, energy resources Those as value will ones navigate best course out choppy waters; same triple bottom line seeking benefit ‘planet, performance’. likely future generations planet priority natural happy by-product. sometimes considered linear process brainstorming leading refined market finalised product; repeated each Six model sees six distinct stages circular iterative centred purpose. progress through step back into any doing still serves why. An idea becomes start from stages. What makes unique mindsets required online skills profiler seeing which ‘I’ naturally lead blind spots be. This excellent allowing discover team collective strengths. Once works, think leverage strengths provide support needed. Whistle-stop tour around 'I's® Identify opportunities, understanding stakeholder customer needs making sense trends create space generating ideas. colour blue signifying open sky broad thinking. mindset needed ‘Curiosity’ compelling desire learn new. People providing vision, direction new possibilities. Ignite represented red, fire, passion, spark. creation ideas bring possibilities life so address opportunities. ‘Creativity’, orientation attitude desires seek imagine possibilities; lateral thinking here. leads novelty, freshness Investigate propositions get researched, developed, prototyped validated stakeholders end users question investigators ask ‘is useful?’ evaluated analytically objectively even personality projects must stand up scrutiny. here teal cool dispassionate. ‘Critical Thinking’, paying careful attention progress. Green Invest, ‘go’, money, growth. graveyard many job investors decide money go realisation proposition. They pragmatism under stressful conditions influencers. Unsurprisingly, ‘Courageous’, spurs us action despite challenges difficulties. Implement management, focus discipline gets tough. no accident ‘Commitment’ dedicated achieving results way. turns value-generating last saloon iron unforeseen creases. Rather aptly, purple, notoriously difficult mix reserved royalty. Improve glow, radiance warmth orange. ‘Clever’, mentally bright sharp witted quick intelligence. Improvers fresh perspectives ability optimise exists other areas opportunity, squeezing maximum value. spend reflecting, reviewing continually applying learnings. place start; win wins important. Equally important ‘non-wins’. Some companies world events employees invited celebrate misses well hits, there would never learning. reframing ‘failure’ first attempt learning (FAIL). Application I's food industry In industrial setting, three primary applications model: improving awareness via coaching mentoring, building project management tool, way programmes. All requires specialists, generalists enthusiasts; right team, delivery tricky worst simply happen. efficient effective delivers successful empowered plays best. start. series 36 attributes designed confidence profile result statistically robust profile2 tells story confidences show up, adds confidences. love themselves point personal development, want work stronger you, creating perfect opportunity join forces perform better. Playing always effective, someone board possesses less confident. move forward. ‘Johari's Window’ principle3 (created Joseph Luft Harry Ingham 1955) proposes enrich practice (and others) sharing ourselves observe others. brings blind-spots plain sight feedback, connected teams make journey smoothest rides. profiling questionnaire report, like gold dust; invaluable identifying challenges. easy-to-follow heat map valuable insight performs leadership culture standpoint context appetite members openly collaboratively across partnering externally. See scenario sounds familiar. Let's take Alex, entrepreneur machine. Alex very oriented, books, attended seminars run businesspeople, Alex's keep stalling getting launched. frustrating costly, happening? Possibly enough ‘Investigate’ phase. Bishop SHFoodie explains ‘Start-ups product whom. nature determines technology Manufacturing frequently thought entrepreneur, really fundamental success’. Dr Craig Leadley Campden BRI agrees adds; ‘An innovator lacks scale development process’. spent systematically evaluating used valuable. leave ‘improve’ ‘lessons learned’ (though too), but use continuous feedback loop throughout journey. SCAMPER4 (substitute, combine, adjust, modify, put another use, eliminate, reverse/rearrange) described useful supporting comments consumer is. Often shorter ingredient list simpler better profitable one’. good company am reminded quote attributed Leonardo da Vinci ‘Simplicity ultimate sophistication’. Adapting twelve months brought unprecedented changes live work. We need innovate continuously flux find situations. climate, feeding systems, global health. fewer resources, restrictions implement significant actions minimise climate impacts to) industry. introduce circularity sustainable; strive towards net zero carbon GHG emissions halving waste. experienced pandemic forced shrink pivot models. With tight stretched, models FIFST Retail Manager Email [email protected] Sykes, Certified Practitioner i's® Associate learningbehaviourchange.co.uk Network Web linkedin.com/in/neilsykes-2b9a6b21/ References 1https://six-i-innovation.com/ 2Six ® Reliability Model Gilles Spony, July 2017 3Johari's window - https://www.communicationtheory.org/the-johari-window-model/ 4Yes, You Innovate Page 182 Volume35, Issue2June 2021Pages ReferencesRelatedInformation