Innovation Strategy Analysis through a Blue Ocean Strategy for Wear It
نویسندگان
چکیده
منابع مشابه
Blue ocean strategy.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2021
ISSN: 2518-668X
DOI: 10.18502/kss.v5i5.8832