Innovation and the Sustainable Competitive Advantage of Young Firms: A Strategy Implementation Approach

This study examines the impact of innovation at strategy level on process and system levels, which are considered to be forms function-level innovation, based implantation approach. The also reveals effect sustainable competitive advantage (SCA) young firms in Vietnam. research used primary data from a survey 289 firms’ leaders PLS-SEM using SmartPLS software was employed assess ability measurement model structural test hypotheses. findings indicated that four hypotheses about effects SCA Vietnam were all confirmed. These crucial results fill gap firms, especially context developing countries. current addresses an important implication for use practices sustain firm’s SCA. Accordingly, able significantly strengthen their through both function levels.