INFORMATION TECHNOLOGY CAPABILITIES AND COMPETITIVE PERFORMANCE OF MANUFACTURING FIRMS IN KISUMU CITY, KENYA

Competitive performance of the manufacturing sector remains lifeblood an economy considering critical role it plays in a country’s long-term prosperity. Despite increased awareness about essence organizational capabilities, is witnessed that dynamics business environment still presents fresh daily challenges to sector. In addition, firms Kenya have not found way exploit this conjuncture, and are sufficiently competitive with new market requirements. It regard study was designed analyze capabilities by singling out Information Capabilities on Performance Kisumu City . The guided following research objective; examine information technology city This relied resource-based view Porters generic theories. bid effectively achieve this, adopted cross-sectional design based samples drawn from across existing within Kisumu. target population included operations managers supervisors factories. These were systematically selected use census inquiry. purposively selected. Data collected questionnaire respondents analyzed both inferential descriptive statistics using SPSS version 25. From findings Technology had impact companies implied strategic pillar for concluded there need strategically invest their resuorces enhance performance. Key Words: Capabilities, Organization CITATION: Muchiri, J., & Juma, J. (2023). City, Kenya. Strategic Journal Business Change Management, 10 (1), 772 – 785.