Industrial branding in the digital age

Co-branding on industrial markets

During the last decade branding has developed to be one of the main focus areas in consumer marketing. In the industrial marketing area there has only been limited attention to this phenomenon. In this paper we focus on how co-branding can be used on industrial markets to increase value. Through an empirical study of professional purchasers’ attitudes towards co-branding activities between two ...

Eco-branding. A revolution in the new media age

Resumo: O mundo está a mudar a uma grande velocidade, ao mesmo tempo que os recentes média chegam às casas dos consumidores e das empresas. As novas marcas estão a ocupar o lugar de outras marcas mais importantes, visto que as suas antecessoras eram grandes demais para gerir. As mais novas são atraentes, inteligentes e funcionam melhor. Esta é a era das marcas Web 2.0. O que agora o consumidor ...

Digital ischaemia in the digital age

After the accidental injection of epinephrine into a digit, various techniques to try and reverse the ensuing ischaemia were unsuccessful. To identify a further treatment strategy and as members of the admitting team were unfamiliar with digital injection of epinephrine a Google search was performed. Previous cases were described and separate sources indicated appropriate management protocols u...

Network Plus : Industrial Systems in the Digital Age Conference 2017 – Looking Beyond Industry 4 . 0

Estimating Dental Age Using the Pulp/Tooth Perimeter Ratio in Maxillary Canines by Digital Panoramic Radiography

Introduction: Teeth can be used to determine age in forensic medicine if none of the other techniques of identification are appropriate. The researchers used panoramic radiographs from patients referred to Yazd Shahid Sadoughi Dental School to determine age using pulp/tooth perimeter ratio. Methods: In this diagnostic study, 800 panoramic digital radiographs were examined and the age of the pa...