Induced compliance and opinion change

Persistence of Opinion Change Induced Under Conditions of Forewarning and Distraction

Ninety-six high school students participated in a study investigating the immediate and delayed effects of forewarning of persuasive intent. It was predicted that subjects would change less immediately after reading persuasive communications because the forewarning would serve as a discounting cue, but that over time, they would tend to forget or dissociate this cue, thus allowing the full impa...

Opinion Change and Communicator-communicates Similarity and Dissimilarity

Investigations of similarity and opinion change seem to have inadvertently fostered the conclusion that any communicator-communicatee similarity will lead to opinion change, and that the resultant change is due directly to similarity and not to increased feelings of attractiveness for similar communicators. It was hypothesized and confirmed that, when communicator attractiveness is controlled, ...

Noisy and Bursty Opinion Streams: Methods for Analyzing Dynamics of Aggregate Opinion Change

This paper introduces statistical methods for analyzing the dynamics of aggregate opinion change. Under the reasonable assumption that information flow is driving these changes, these statistical results can lead to inferences about the information processes behind public opinion. Using data from the 2004 National Annenberg Election Study, I construct a set of twenty opinion streams and compare...

COMMUNICATION AND PUBLIC OPINION PLUS C x A CHANGE ?

Three central themes that have persisted throughout the history of research on communication and public opinion are examined in light of past, present, and future research. These themes include (1) ongoing concerns surrounding the political diversity of the communication environment; (2) selective exposure to political communication; and (3) the interrelationship between mass and interpersonal ...

Tipping Points, Abrupt Opinion Changes, and Punctuated Policy Change