Indicators of opinion leadership in customer networks: self-reports and degree centrality
نویسندگان
چکیده
منابع مشابه
The Antecedents of Opinion Leadership Indicators in Social Networks
Opinion leaders can be defined as those who exert an unequal amount of influence on the decision of others. Two approaches for identifying opinion leadership have been i) to explicitly ask people to identify the personal sources from which they would accept advice and analyze the reasons behind such behavior, and ii) to identify the social relations between users in the social network in which ...
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Most people simultaneously belong to several distinct social networks, in which their relations can be different. They have opinions about certain topics, which they share and spread on these networks, and are influenced by the opinions of other persons. In this paper, we build upon this observation to propose a new nodal centrality measure for multiplex networks. Our measure, called Opinion ce...
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Node centrality in weighted networks: Generalizing degree and shortest paths
Ties often have a strength naturally associated with them that differentiate them from each other. Tie strength has been operationalized as weights. A few network measures have been proposed for weighted networks, including three common measures of node centrality: degree, closeness, and betweenness. However, these generalizations have solely focused on tie weights, and not on the number of tie...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2015
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-015-9369-7