Increasing Impulse Buying Customer Through Social Media Influencer: E-WOM, Testimonial, Flashsale as Stimulus

Effects of media formats on emotions and impulse buying intent

One way of generating revenue from broadband media content rests upon the assumption that multi-media content may trigger a greater intent to buy products and services impulsively. An experiment was performed in order to explore the effects of media formats on the emotions and impulse buying intentions for music compact discs (CDs). Three distinct media formats of World Wide Web pages were set ...

Increasing Customer Intimacy through Customer Relationship Management

Customer intimacy is a relationship between a company and its customer, where the company collects information to better understand and serve the customer. Many online companies want to establish this relationship, and if successfully formed, it is expected that customer loyalty will increase, resulting in increased revenue for the company. However, the desire of the company to collect intimate...

Customer Buying Behavior

Application of Stimulus & Response Model to Impulse Buying Behavior of Algerian Consumers

This paper investigates the influence of situational factors on the impulse buying behavior using a Mehrabian and Russell's (1974) framework (Stimulus & response model). The results suggest that a consumer's emotions can be a mediating factor in the impulse purchase process. In this study, we identify and explore how situational factors and emotional states may influence various dimensions of i...

Testimonial knowledge through unsafe testimony

Frank is a writer with a strange habit. Every morning, at precisely 7:30 a.m., he wakes up and dumps out whatever is left of the pint of milk he purchased the day before, but places the empty carton back in the fridge until noon. Then, throughout the interval from 7:30 to noon, he always remains in the kitchen, as that is where he writes every morning like clockwork. Finally, at exactly noon, h...