Increase brand loyalty through brand benefits on domestic products in Indonesia
نویسندگان
چکیده
This study aims to analyze the effect of brand benefits in increasing loyalty domestic products Indonesia, a on users Indonesian skincare products. A quantitative approach was used research, by distributing comprehensive questionnaire and literature. The number samples obtained 200 people Structural Equation Modeling data analysis technique. results show that description is quite high have an loyalty. dimension benefit contributes most emotional benefit, while least needs be improved social benefit.
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ژورنال
عنوان ژورنال: Journal of Eastern European and Central Asian research
سال: 2022
ISSN: ['2328-8280', '2328-8272']
DOI: https://doi.org/10.15549/jeecar.v9i5.1059