Impulse buying pada pengunjung pusat pembelanjaan dan faktor yang mempengaruhi

This study aims to determine the factors that influence consumers make impulse purchases at malls visitors. The independent variables studied were; service quality, product display, price, promotion, hedonic shopping value, and impulsive of mall visitors in Makassar City as dependent variable. is an associative quantitative study, samples were taken by accident data analyzed using Multiple Linear Regression, t-test & f-test. results prove quality appearance has a negative significant effect on buying, while value have positive buying Mall Variables are theoretical implications buying. practical consequence companies increasing profit potential pay more attention these variables.