Improving School Travel Plan effectiveness through enhanced diagnostic tools

• Enhances School Travel Plans by pre-testing possible measures. Based on traffic count; online parent/staff survey; stated preference survey. Parents more influenced the price of school bus than cost car. Uses experiment to test Plan Provides blueprint acceptance STP measures before implementation. Issues around journey are often in news, and so never far removed from public political consciousness. (STPs) have been proven reduce car use their impacts world but not aswidespread as they might be because a perceived lack knowledge about potential outcomes less common packages associated skills delivering those solutions specific contexts. Accordingly, this study develops then applies low-cost risk-reducing approach which first determines existing travel behaviour within context, responses parents range (a proxy for likely effectiveness) adopted. It draws results an on-site survey, survey 746 employees 101 four independent schools Loughborough, England. The finds that alternatives (though is still important), whilst relatively low-cost, uncontroversial easy implement (i.e. app, supervised walking lockers) can also potentially effective should therefore important components any future package. clear used could transferable other similar pre-project evaluation exercises, subject minor tweaks enable context-specific issues incorporated.