Improving Direct Marketing Activities Effectiveness Using Analytical Models: RFM vs. Logit Model on a Casino Case

A Multi-objective Optimization Approach Using the Rfm Model in Direct Marketing

Given the vast amount of data generated by customers’ online and offline purchases, many organizations today are turning to data analytics to help design their direct marketing campaigns and introduce personalized promotions for customers. Data analytics allows companies to implement more effective market segmentation strategies, customize promotional offers, allocate marketing resources effici...

Effectiveness of Personalization Techniques on Marketing Activities

a study on construction of iranian life tables: the case study of modified brass logit system

چکیده ندارد.

Direct Marketing Response Models Using Genetic Algorithms

Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluated on classification accuracy and some measure of fit-to-data. Given large customer files and budgetary limitations, only a fraction of the total file is typically selected for mailing promotional material. This desired mailing-depth presents potential...

a study on insurer solvency by panel data model: the case of iranian insurance market

the aim of this thesis is an approach for assessing insurer’s solvency for iranian insurance companies. we use of economic data with both time series and cross-sectional variation, thus by using the panel data model will survey the insurer solvency.