Improving community health and social care practitioners’ confidence, perceived competence and intention to use behaviour change techniques in health behaviour change conversations

A Community-Targeted and Scientifically Formulated Approach to Remould Health Behaviour: Behaviour Change Communication

The Behaviour Change Communication (BCC) is a process of implementing communication strategies for the welfare of individual or communities to encourage them to adopt positive behaviours suitable to the local problem and the settings. Successful implementation of BCC essentially needs extensive research and meticulous planning based on the level of knowledge and attitude of the target populatio...

Use of mass media campaigns to change health behaviour.

Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit...

Managing change in health and social care

Document date: Copyright information: OpenLearn Study Unit: OpenLearn url: Tilley, L. and Jones, R.L. (2013) ‘Managing change in health and social care’ in McKian, S. and Simons, J. (eds) Leading, managing, caring: understanding leadership and management in health and social care, London, Routledge. 2013 Proprietary and used under license Managing change http://www.open.edu/openlearn/health-spo...

Behaviour Change and Community Mobilisation for Skilled Care

In addition, a range of physical, cultural, and financial obstacles make it difficult for women and community members to use maternal health services, even if they are available and of reasonable quality.Women’s low status, lack of education and employment opportunities, and limited rights and freedoms affect their ability to receive good-quality skilled care. Overcoming these barriers requires...

Motivation and confidence: What does it take to change behaviour?