Impacts of Dynamic Marketing Capabilities on Performance in Exporting

The study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change

Capabilities are the main factor in the competitiveness of companies in today's business environment. The present study provides a framework for investigating the causal relationships between capabilities (dynamic and operational) and its functional results. The purpose of this study was to investigate the effect of dynamic capabilities on operational capabilities and performance with the role ...

The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...

the role of application of dynamic assessment approach in improvement of iranian efl writing performance at different language proficiency levels

the present study sought to investigate the role of dynamic assessment (da) in improvement of iranian efl writing performance at different language proficiency levels. to this end, after conducting the quick placement test, 60 iranian efl learners were assigned to two groups with different language proficiency levels. in both groups each participant wrote two compositions, one before and one af...

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance

The importance of alignment between information systems and the business has been referred to in both the practitioner literature and in academic research for some years. A number of rigorous studies have ascertained the relevance of IS-business alignment as an important matter. The alignment of information systems with other business functions – such as the marketing function – has been allude...

The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective