Impact of positive word-of-mouth on purchase intentions and post purchase satisfaction among female customers in Pakistan

The purpose of this research is to investigate the relationship between positive word-of-mouth, purchase intention, and post Satisfaction. Primary data was collected from 240 respondents through questionnaire in which Likert ranking scale used. reliability checked cronbach’s alpha found .847 proves constructed reliable. All analysis made SPSS different statistical techniques like descriptive statistics, correlation, regression were applied draw results. outcomes our study are shows that word-of-mouth has significant impact on intentions purchases satisfaction clothing brand.