Impact of Loyalty Cards On Customers Store Loyalty
نویسندگان
چکیده
منابع مشابه
Effects of loyalty program rewards on store loyalty
This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility. Our research reveals that the un...
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ژورنال
عنوان ژورنال: International Business & Economics Research Journal (IBER)
سال: 2011
ISSN: 2157-9393,1535-0754
DOI: 10.19030/iber.v6i2.3348