منابع مشابه
the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran
acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...
Linguistic effects on consumer ' behavior in international marketing 14 esearch
In recent years, there has been a wealth of research examilling the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique reJevance of language. Our review fillds that both structural features of language (properties of grammar) and lexical-seman tic and phonological f~atures of lailguage (rel...
متن کاملBehavior Study on Consumer Driven e-Commerce
The growth of internet availability and rise of affordable express parcel delivery services for the general public in China has greatly impacted people’s consumer behavior. More and more consumers have joined in on the growing market of online shopping and e-commerce. One group of these consumers prefer searching through various websites, combing through different products and prices, then deci...
متن کاملGreen Marketing and Its Impacts on Consumer Behavior in Sports Shops
The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...
متن کاملConsumer Perception of Unethical Marketing Behavior and its Consequences: Identifying the Role of Idealism and Egoism
Background: The unethical behavior of companies often leads to public outrage, which in turn causes a change in consumer behavior, like a consumer boycott. The purpose of this research is to develop and test a model that focuses on consumer perception of the company's immoral behaviors and its consequences. Method: This research is an applied study and in terms of data collection, it is a descr...
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ژورنال
عنوان ژورنال: Ekonomski pogledi
سال: 2015
ISSN: 1450-7951
DOI: 10.5937/ekopog1504067p