IMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS
نویسندگان
چکیده
منابع مشابه
The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention
The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. AMOS software was used to analyze the data from the questionnaire survey. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypo...
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effect of oral presentation on development of l2 learners grammar
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15 صفحه اولcountry- of- origin influence on customer purchase decision
country-of-origin (coo) is one of the most important external cues which influence on the customers purchase decision and has been topic of so many studies. for the same reason, the present article with taking into consideration one hundred forty two students of isfahan university as its statistical sample, first tried to measure the influence of coo on students’ purchase decisions among the sa...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2019
ISSN: 2336-2197
DOI: 10.20472/bm.2019.7.1.006