Impact of Comic Factor in TV Ads on Buying Behavior of University Students
نویسندگان
چکیده
منابع مشابه
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Impact of TV Advertisement on Children Buying Behavior
In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...
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ژورنال
عنوان ژورنال: International Letters of Social and Humanistic Sciences
سال: 2015
ISSN: 2300-2697
DOI: 10.18052/www.scipress.com/ilshs.49.12