IMPACT OF ARMED CONFLICT ON TOURISM IN KASHMIR

Many countries around the world rely heavily on tourism to support their economies. According legend, Kashmir is known as "The Paradise Earth," because of its breath-taking beauty. Kashmir's natural beauty and rich cultural heritage are unrivalled anywhere planet. Every traveller fantasises about seeing lush green meadows, bubbling streams, lily-covered lakes. Due on-going armed conflict that began in early 1990s, this tourist destination has lost appeal. When industry nearly collapsed 1991, it had a significant impact entire state's economy, well individual households. Hundreds thousands people have died result chaos. Not only precious lives been Jammu Kashmir, but economy also suffered setback. undergoing political turmoil for past 25 years. The industry, without doubt, hit hardest by social unrest. just hard allied industries, particularly Kashmiri art craft. present paper attempts empirically study tourism. This supports results, which were interpreted graphical representation.