Impact of Alcohol Marketing on Youth Drinking
نویسندگان
چکیده
منابع مشابه
Critical social marketing: assessing the impact of alcohol marketing on youth drinking
This paper presents data from wave one of a longitudinal cohort study examining the impact of alcohol marketing on drinking of 920 secondary school pupils in Scotland. Critical social marketing studies such as this can help to inform the evidence base, and policy and regulation. Variables were constructed for 13 different types of alcohol marketing, along with various measures of drinking behav...
متن کاملThe impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study.
AIM To examine whether awareness of, and involvement with alcohol marketing at age 13 is predictive of initiation of drinking, frequency of drinking and units of alcohol consumed at age 15. METHODS A two-stage cohort study, involving a questionnaire survey, combining interview and self-completion, was administered in respondents' homes. Respondents were drawn from secondary schools in three a...
متن کاملCenter on Alcohol Marketing and Youth
Concern about how much television alcohol advertising reaches underage youth and how the advertising influences their attitudes and decisions about alcohol use has been widespread for many years. Lacking in the policy debate has been solid, reliable information about the extent of youth exposure to television alcohol advertising. To address this critical gap, the Center on Alcohol Marketing and...
متن کاملAlcohol marketing and youth drinking: a rejoinder to the alcohol industry.
As societal concern has increased in relation to alcohol consumption and alcohol-related harm (Rehm et al., 2009; Nutt et al., 2010), attention on factors potentially influencing drinking behaviours has grown. One such factor that has been identified is alcohol marketing (Babor et al., 2010). Numerous studies assessing the impact of alcohol marketing on youth drinking have been carried out over...
متن کاملAssessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings
This article provides first wave data from a study designed to examine the impact of the full range of marketing communication techniques used by the UK alcohol industry, and their cumulative effect on alcohol initiation and youth drinking patterns. The study is of a longitudinal cohort design and was conducted amongst secondary school pupils in Scotland. A cohort of 920 2nd year school pupils ...
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ژورنال
عنوان ژورنال: Alcohol and Alcoholism
سال: 2011
ISSN: 0735-0414,1464-3502
DOI: 10.1093/alcalc/agr070