Identifying wine consumers interested in environmentally sustainable production practices
نویسندگان
چکیده
Purpose This study aims to characterize several wine consumer segments who were “likely” sample (i.e. taste before purchasing) from vineyards using cover crops, a sustainable production practice that reduces herbicide applications, and identify those with greater probability of being viable target market based on survey responses. Design/methodology/approach A total 956 consumers the Mid-Atlantic boarding US states separated into an ECHAID (exhaustive Chi-square automatic interaction detector) classification tree internet Findings Out 12 created segments, 6 ( n = 530, 72% training data) contained participants at least 1.02 times (index score =102%) more try compared overall willing pay $18.99 for 750-mL bottle wine, which included $1 surcharge associated costs. Of these, three 195, 26%) had greatest potential marketing plan could be developed scores 109%–121%), over half in each segment $20.99 motivate growers consider implementing this strategy. Originality/value Although sustainably produced allowed us would not even after learning about use crops trade-off ($1 surcharge). By narrowing number sampling purposeful strategies can demographics, attitudes, behaviors defined model.
منابع مشابه
Sustainable and environmentally friendly production of leather
Focus of the leather producing industry is the transformation of untreated skins that are brittle under dry conditions and may rot under wet conditions into durable, imperishable leather by processes which incorporate tanning agents into the hides. The traditional processes comprise a multitude of different steps (up to 70), are time-consuming and water intensive. An accrual of 20 to 40 t of wa...
متن کاملEnvironmentally Sustainable Manufacturing: A Survey on Industry Practices
Industry practices in environmentaly sustainable manufacturing have emerged in various ways in different regions around the world. Depending on local environmental requirements companies have adopted practices with different priorities and different intensity. An industry survey in three regions of the world was conducted with the aim to find out what the current trends and differences of indus...
متن کاملIdentifying Indicators of Environmentally Sustainable Agriculture in Paddy Fields of Guilan Province
In recent years, agriculture has become the prime polluter of natural resources. It is therefore essential to make assessments based on reliable indicators to ensure that an agricultural system remains not only productive, but also ecologically sound. A large area of arable land in Guilan province is devoted to rice cultivation so the transition to environmentally sound agricultural practice in...
متن کاملidentifying indicators of environmentally sustainable agriculture in paddy fields of guilan province
in recent years, agriculture has become the prime polluter of natural resources. it is therefore essential to make assessments based on reliable indicators to ensure that an agricultural system remains not only productive, but also ecologically sound. a large area of arable land in guilan province is devoted to rice cultivation so the transition to environmentally sound agricultural practice in...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Wine Business Research
سال: 2021
ISSN: ['1751-1070', '1751-1062']
DOI: https://doi.org/10.1108/ijwbr-01-2021-0003