Identifying customer priority for new products in target marketing: Using RFM model and TextRank
نویسندگان
چکیده
منابع مشابه
Customer Clustering using RFM analysis
RFM (Recency, Frequency, Monetary) analysis is a method to identify high-response customers in marketing promotions, and to improve overall response rates, which is well known and is widely applied today. Less widely understood is the value of applying RFM scoring to a customer database and measuring customer profitability. RFM analysis is considered significant also for the banks and their spe...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2021
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.17(2).2021.12