ICYMI: RT and Youth-Oriented International Broadcasting as (Geo)Political Culture Jamming
نویسندگان
چکیده
Research in political communication has recently begun to explore the role of non-Western English-language state-funded international broadcasters (NEIBs) influencing audiences. Despite this, there been little attention given understanding how NEIBs engage and influence young people ‘Western’ democracies. Our article addresses this gap by providing a detailed analysis RT's English-language, youth-orientated news product ICYMI. Launched 2018, ICYMI is social media-based brand that consists series 2–3-min videos deliver satirical takes on recent global events including military conflict, financial scandals, culture clashes. findings, which examine first year platform's activity, show novel form engagement, one not easily categorised as either public diplomacy or propaganda, nor can it be described traditional journalism. Instead, we label approach geopolitical jamming. In article, conduct discourse 45 published YouTube over its platform attempts relate foreign policy discourses. empirical centres viewers with interpret ICYMI's aim addressing RT may younger audiences, particularly core demographic Anglophone white males whose comments reflect an attachment populist, anti-elite worldview.
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ژورنال
عنوان ژورنال: The International Journal of Press/Politics
سال: 2022
ISSN: ['1940-1620', '1940-1612']
DOI: https://doi.org/10.1177/19401612211072771