Hygge as cultural keyword

Institutional Culture as Keyword

Institutional culture has become a buzzword in recent discussions of higher education in South Africa. Indeed, as references to it proliferate, there is a growing sense that institutional culture may well be the key to the successful transformation of higher education in South Africa. Or – to frame the matter as forcefully as do many recent analysts – it is simply the massive fact and bulk of i...

The meaning of the Chinese cultural keyword xin

In China, the word, xin 心 (often translated as ‘heart’) is frequently used and its concept is central to Chinese culture. However, its meaning is not exactly the same as ‘heart’ in English. Using qigong as the context, this article aims to explore the meaning of xin as a cultural keyword in order to gain an indepth understanding of Chinese culture and knowledge within that cultural system. Qigo...

Keyword Auctions as Weighted Unit-Price Auctions

In recent years, unit-price auctions in which bidders bid their willingness-to-pay for per-unit realized outcome have been adopted by major keyword advertising providers such as Yahoo!, Google, and MSN, in selling keyword advertising slots on web sites. The majority of keyword auctions are pay-per-click auctions in which advertisers specify their willingness-to-pay per click, and pay by the cli...

Ideology as Cultural Software

Gossip as Cultural Learning

To complement views of gossip as essentially a means of gaining information about individuals, cementing social bonds, and engaging in indirect aggression, the authors propose that gossip serves to help people learn about how to live in their cultural society. Gossip anecdotes communicate rules in narrative form, such as by describing how someone else came to grief by violating social norms. Go...