Humorous Interpretations of Abbreviations as a Socio-Cultural Phenomenon

Design as a Socio-cultural Cognitive System

on translation of phatic communion and socio-cultural relationships between the characters of the novels

phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...

Medical image quality as a socio-technical phenomenon.

OBJECTIVES The study aims to interpret image quality in laparoscopic surgery not only as a technical parameter but also as the result of the situation of use. METHODS Observational studies of laparoscopy in use, semi-structured and informal interviews with laparoscopists. RESULTS When medical images are digitized to exploit novel technical possibilities, image quality becomes a paramount is...

A Socio-Cultural Study of Language Teacher Status

The present study pursued two goals: First, to discover the subscales underlying the teacher Status Scale (TSS); and second, to reveal the status of the teachers of Persian, Arabic, and English in Iranian junior high school students’ perceptions in order to determine the relative roles of national, religious, and western influences in the identity construction of the students. The data was coll...

The Title of a Literary Text as a Discursive Phenomenon

Modern text linguistics pays serious attention to the significant structural elements of the text, which carry special knowledge. Such structural elements include the title. In this article, the title is considered as a linguistic and cognitive characteristic and a spatially fixed structural element of the text – «frame», which is located around/before/behind the text, focusing on the importanc...