How market orientation enhances business performance through value creation: Iranian commercial banks

Pathology of Business Model of Iranian Commercial Banks

Despite the importance of the business model in implementing strategy, this issue is less addressed than strategy. This important issue regarding banks' business model has received less attention, and research in Iran and other countries has caused a deprivation of knowledge. In addition to the scientific pathology of the business model in Iranian commercial banks, the present article seeks to ...

market orientation and business performance in iran

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a survey on the relationship between market orientation and performance of iran commercial banks

in this study market orientation of iran commercial banks has been considered as an effective factor on banks' performance and the relationship between them has been surveyed. accordingly a conceptual model has been developed that shows both direct and indirect (through value creation) relationship. the developed conceptual model has been evaluated by bank and marketing experts in the fram...

The Evaluation of Commercial Banks Performance and Market Risk by using of Fuzzy DEA

Market Orientation and Business Economic Performance: a Mediational Model

Previous studies have found that market orientation significantly predicts economic performance. The present study attempts to provide a necessarily partial model for how this impact takes place using innovation degree, innovation performance and customer loyalty as intermediate variables. The study targets the insurance industry in the European Union. Our sample accounted for 22% of the compan...