How Innovative Characteristics Influence Consumers’ Intention to Purchase Electric Vehicle: A Moderating Role of Lifestyle
نویسندگان
چکیده
Electric vehicles have been identified as a viable option for optimization of the energy structure to foster conservation and reduction in emissions, well promote development sustainable economy. Recently, China announced that financial subsidies electric will be gradually withdrawn, many incentive policies revised, indicating vehicle market has transformed from policy-driven market-driven structure. Therefore, we study elements affecting consumers’ purchase intention early stage availability provide theoretical reference can used continue stimulate diffusion based on innovation theory planned behavior theory. The current explains associations among characteristics, perceived risk, relation details moderating effect lifestyle fashion consciousness, environmental price consciousness. This paper investigates 529 potential consumers Beijing, Shanghai, other places, AMOS SPSS were perform quantitative analyses. results show characteristics exert an obvious mediating variable risk. Fashion consciousness significantly moderates relationship between relative advantage significant influence technology compatibility Price plays smallest role this process. In practice, findings suggest practitioners consumer by using psychological activation techniques improve attitude educational interest product. It is also suggested that, part strategy, government services should improved.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su14084467