How do cognitive and affective trust impact process?outcome interaction?
نویسندگان
چکیده
منابع مشابه
Cognitive and affective trust in service relationships
Social psychologists conceptualize trust in a manner that differs from conceptualizations used by marketing researchers to date. Building from the social psychology literature, we posit that interpersonal trust in consumer-level service relationships has cognitive and affective dimensions. We examine the relative impact of service provider expertise, product performance, firm reputation, satisf...
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ژورنال
عنوان ژورنال: Social Behavior and Personality: an international journal
سال: 2016
ISSN: 0301-2212
DOI: 10.2224/sbp.2016.44.8.1395