How can firms locate proactive strategic flexibility in their new product development process?: The effects of market and technological alignment
نویسندگان
چکیده
This study examines proactive decision-making and design flexibilities in new product development (NPD) as critical forms of strategic flexibility. The conceptual framework identifies market te...
منابع مشابه
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a Institute for Innovation Research, Technology Management, and Entrepreneurship, Ludwig-Maximilians Universität München, Kaulbachstr. 45, 80539 München, Germany b Technische Universität München, Chair of Entrepreneurship, Karlstr. 45, 80333 München, Germany c University of Minnesota, Department of Strategic Management & Organization, Suite 3-428, Carlson School of Management, 321 19th Ave. Sou...
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ژورنال
عنوان ژورنال: Innovation-management Policy & Practice
سال: 2021
ISSN: ['1447-9338', '2204-0226']
DOI: https://doi.org/10.1080/14479338.2021.1952876