How Business Customers Judge Solutions: Solution Quality and Value in Use
نویسندگان
چکیده
منابع مشابه
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Organizations are increasingly adopting SaaS-solutions in favor of traditional on-premise solutions, because of the advantages in terms of cost reduction, implementation time and scalability. Business continuity of these SaaS-solutions is often neglected, even when business processes that depend on the SaaS-solution are critical. This paper addresses business continuity for SaaS-solutions by id...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2016
ISSN: 0022-2429,1547-7185
DOI: 10.1509/jm.15.0109