How broadly do product preannouncement performance effects generalize? Product life cycle and switching cost perspectives
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2019
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.15(2).2019.08