Herbal Plant Farming Development Strategy
نویسندگان
چکیده
The demand for herbal plants has increased significantlyin the last few years, especially during covid 19pandemic. People believe that products have savorsto maintain body immunity. purpose of this study wasto analyze internal factors (strengths and weaknesses) andexternal (opportunities threats), formulatepolicies, identify priority strategies can be appliedby farmers in developing farming. This researchhad conducted Pace Village, Silo District, JemberRegency, from August to November 2021. analysisused external analysis, SWOT matrix,and QSPM analysis determine strategies. Theinternal factor showed herbalplant farming was Region V with defend maintainposition. Based on matrix, eight hadearned develop a business. QSPManalysis, key strategy increase farmers'knowledge regarding prospects marketing ofherbal plants, total value 8.365
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ژورنال
عنوان ژورنال: Soca : Jurnal Sosial Ekonomi Pertanian
سال: 2023
ISSN: ['2615-6628', '1411-7177']
DOI: https://doi.org/10.24843/soca.2023.v17.i01.p02