Gucci Marketing Analysis Based on SWOT Model

نویسندگان

چکیده

The research on luxury came from accidental discovery by a sociologist. When European capitalism was formed, the industrial level much enhanced in comparison to past, and cause promotion of aristocratic demand for products. It amid establishment at time. In has substantially improved. two were gradually discussed. Someone defined goods first time 1899, validating social economic worth products, which is conducive import export trade loose-leaf volumes shows city's success. Later, academics put forward lot creative thinking management marketing how create different markets grow impact brands, gave rise numerous investigations. However, academic circle currently mostly focused idea, consumer market, mode, other things, with few practical operation modes tactics used companies. A great demonstration that successful famously brand Gucci.

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ژورنال

عنوان ژورنال: BCP business & management

سال: 2022

ISSN: ['2692-6156']

DOI: https://doi.org/10.54691/bcpbm.v31i.2564