Grey Relational Analysis on Influencing Factors on Online Shopping
نویسندگان
چکیده
منابع مشابه
an investigation on influencing factors on tourists shopping attitude of iranian handmade carpet in isfahan
چکیده ندارد.
15 صفحه اولOnline Shopping Behavior: A Study of Factors Influencing Consumer Satisfaction on Online viz-a-viz Conventional Store Shopping
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This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...
متن کاملinvestigation of individual motivational factors on online shopping
today, businesses are getting into electronics, but despite impressive growth, global online sales figures are small and in iran individuals have little desire to purchase from e-retailers. therefore an attempt should be made in order to identify factors that have an impact on online shopping and internet sales. the aim of this study was to evaluate the effect of individual motivational factors...
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ژورنال
عنوان ژورنال: Modern Marketing
سال: 2017
ISSN: 2160-7362,2160-7370
DOI: 10.12677/mom.2017.71005