Green Marketing: integrated social and environmental responsibility in the marketing environment
نویسندگان
چکیده
منابع مشابه
Green Marketing: Solving Dual Purpose of Marketing and Corporate Social Responsibility
Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
متن کاملgreen marketing: solving dual purpose of marketing and corporate social responsibility
corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
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This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the persp...
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Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...
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ژورنال
عنوان ژورنال: Review of Business Management
سال: 2009
ISSN: 1806-4892,1983-0807
DOI: 10.7819/rbgn.v11i30.232