Green advertising, green brand image and green awareness for environmental products
نویسندگان
چکیده
منابع مشابه
Attitude of Customer towards Green Purchasing, Environmental Awareness and Green Products
Public environmental awareness is one of the most important indicators for showing civilizational values. It reflects many aspects of environmental status, such as people ́s knowledge, personal consideration and behavior and the human attitude towards sustainable society as a whole. All of the information is useful for environmentalists, businessmen, decision makers or educators in planning soci...
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Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...
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ژورنال
عنوان ژورنال: IOP Conference Series: Materials Science and Engineering
سال: 2018
ISSN: 1757-899X
DOI: 10.1088/1757-899x/434/1/012160