Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The effect of social media quality and social presence on intention towards social commerce with the emphasis on educational services

Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...

متن کامل

Repurchase intention in B2C e-commerce - A relationship quality perspective

Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived w...

متن کامل

Evaluation of the effective factors in accepting e-commerce to develop a handmade carpet economy

Nowadays, the status of e-commerce in the exchange of art works is the subject of study experts in the field of art economics. Considering the importance of this issue, identifying the effective factors in accepting e-commerce in this sector of the economy is essential.  Hence, using this technology in the art sector, especially the handmade carpet exchanges, we can overcome the problems in the...

متن کامل

Mobile Commerce Adoption: An Empirical Analysis of the Factors Affecting Consumer Intention to Use Mobile Commerce

In this era of exponential advancements in information and communication technology, the world has witnessed a high pace contribution of technology in every filed of life. The use of mobile services for doing commerce activities is increasing day by day. Mobile companies are concerned to know the factors to increase the usage even further. This research measures the factors which foster the con...

متن کامل

Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Entrepreneurial Business and Economics Review

سال: 2023

ISSN: ['2353-8821', '2353-883X']

DOI: https://doi.org/10.15678/eber.2023.110106